#Geneva, #WHO; #WorldWeWant; #WeAreFamily; #Covid19; #Solidarity
Geneva/WHO, Oct 20 (Canadian-Media): Special edition cover of the classic song “We Are Family’ will be accompanied by a worldwide viral video starring celebrities, frontline health heroes, leaders, and members of the public singing together in a show of solidarity and support for addressing present and future global public health needs, including COVID-19.
Launching today, the #WeAreFamily video campaign will invite people worldwide to star in the music video, recording videos of themselves with their close family and friends singing the song, and then sharing this on their social media channels.
Part of the proceeds from the new song, being released 9 Nov, will be donated to the WHO Foundation to support the response to COVID-19 and promotion and protection of health for people around the world.
A special edition cover of Sister Sledge’s timeless hit We Are Family will be released in a new and inspiring call for global solidarity to respond to the COVID-19 pandemic and to generate proceeds to address the most pressing global health challenges of our time. The initiative is being launched by The World We Want, the global social impact enterprise, and Kim Sledge, part of the legendary multi-Gold and Platinum recording music group, in benefit of the WHO Foundation, and supported by the World Health Organization (WHO).
This new initiative, being launched ahead of United Nations Day on 24 October, will also be accompanied by a unique video and social media campaign, and sound a bold and hopeful call for solidarity, unity, and collaboration to promote and protect the health and wellbeing of every person on the planet.
A call for solidarity
The inspiration to release a special edition of the classic track came in March 2020 as communities around the world were left…