TIFF 2020’s free access to the online screening of ‘Concrete Cowboy’ to 500 frontline workers

Asha Bajaj
3 min readSep 9, 2020

#Toronto, #TIFF2020; #ConcreteCowboy; #500FrontLineWorkers

Toronto, Sep 8 (Medium): In recognition of hard work and dedication by essential frontline workers in our community, ensuring everyone has access to critical services including health care, food, and transportation since the global coronavirus outbreak in March, TIFF is offering a free digital screening of ‘Concrete Cowboy’, sponsored by Fasken for these heroes, TIFF reports said.

Concrete Cowboy. Image credit: TIFF

“It is still hard to believe that we are all living through a global medical crisis,” stated Cameron Bailey and Joana Vicente, Co-Heads, TIFF in a news release. “We could never have anticipated the global seismic changes we would be facing in 2020. We stayed true to the original spirit of the Festival from when it began in 1976 as our guiding light. We want to share our deep love of film, passion for our loyal audiences, and our gratitude to the frontline workers for the risks they took — and continue to take — during a time when it was safest to stay home. It is our pleasure to bring this great film to them.”

TIFF has partnered with Toronto area hospitals Sinai Health, Toronto General, St. Michael’s, St. Joseph’s (Unity); long-term care facilities Baycrest Hospital, Homes First, South Riverdale Community Health Centre; and mental health care partners CAMH (PHP, ENCORE, Gifts of Light), CMHA, Real Canadian Superstore, and the TTC in order to give screening access to 500 frontline workers in the Greater Toronto Area.

As part of the Mental Health Outreach program, many of these partners work closely with TIFF year-round to support individuals on their recovery by the imaginative power of film which encourages curiosity.

Concrete Cowboy will be screened on Monday, September 14, at 6 pm on TIFF’s online film platform, Bell Digital Cinema, to invited frontline workers.

Starring Idris Elba as a Philadelphia cowboy and Caleb McLaughlin as his estranged son…



Asha Bajaj

I write on national and international Health, Politics, Business, Education, Environment, Biodiversity, Science, First Nations, Humanitarian, gender, women