Waste not, recreate

Asha Bajaj
3 min readFeb 12, 2024

By Paromita Pain

#Recycling, #Fashion, #BunkoJunko

IBNS-CMEDIA: Bhavini Parikh’s start-up Bunko Junko creates trendy statement pieces with upcycled fabrics and waste generated by the fashion industry, Paromita Pain writes

A Bunko Junko product is distinct. Its bright colours, modern designs and upcycled materials are a testimony to founder Bhavini Parikh’s zeal for social entrepreneurship and sustainable fashion. “We design, deconstruct and develop exclusive garments using industrial waste, dead stocks and sustainable material,” she says. “Every product has its own story, and no two products are the same.”

Parikh, a textile artist and fashion designer, is the founder and creative director of Bunko Junko and the Dezine Life Social Welfare Foundation. Through both organisations, she has provided employment to nearly 1,000 women from rural areas.

Parikh was part of the U.S. Consulate General Chennai-funded Women in Indian Social Entrepreneurship Network (WISEN) programme, which helps women social entrepreneurs build managerial and leadership skills to scale up their ventures.

Being waste conscious

Parikh was interested in fashion and used to design for several well-known brands. “Those years provided me with a lot of knowledge,” she says. “I was inspired to learn more and research ways to change the industry.” She also learnt that the industry generates a large amount of waste. “Nearly 15 percent of the fabric of any garment directly goes to landfills,” she explains. “Sometimes that percentage is much higher.”

Parikh then started Bunko Junko in 2018 — “Bunko” means art, decoration or creation in Japanese and “Junko” comes from the word junk. Since its inception, her start-up has processed more than 36 tons of waste and commercialized more than 250 products. As Parikh says, “Our stylish clothes were once scraps on the factory floor.”

The concept of sustainability is an integral part of the design and production processes — the clothes are comfortable, utilitarian and made with upcycled materials, and they try to work with a zero-waste policy during production. “Everything from post-production is put back into use through patchwork, knitting of back fabrics and making accessories,” says…



Asha Bajaj

I write on national and international Health, Politics, Business, Education, Environment, Biodiversity, Science, First Nations, Humanitarian, gender, women